Desai Innoventures will create relevant Landing Page for your business. In actual who invests in SEO and PPC for digital marketing requires landing pages designed specific to the ad links they publish. Directing users to your homepage through ad links has a very low rate of visitor converts. Whereas, if users are redirected to a page specific to what the ad links prompt then the probability of turning those visitors into solid leads increases by multiple folds.
There are many factors, but the principle reasons are an adherence to the fundamental rules of conversion centered design:
- Use a clear and concise value statement so visitors understand the purpose of the page immediately
- Focus the whole page on a single message, with a single primary call to action (CTA)
- Use conversion design rules to make your CTA stand out (whitespace, color, contrast, directional cues)
- When using a form to collect data, balance the amount of information requested with the perceived value of the item being given in return (report, eBook etc.)
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